AboUT Abbi
I develop creative strategies that drive business outcomes - whether that's doubling CTR on paid social, launching new products, or building creative workflows that make teams more efficient.
I'm equally comfortable in a brainstorm and a spreadsheet. I can art direct a photoshoot and write a creator brief in the morning, then analyze campaign data and improve project management workflows in the afternoon. I think in systems, but execute with creativity. And I believe the best marketing doesn't just look good - it changes how people think. Through this lens, brand storytelling and performance marketing are really two sides of the same coin.
Currently leading creative strategy at Scentsy while building fun projects on the side.
What I do
Creative Strategy
Performance & Lifecycle Marketing
Creative Direction
Marketing & Creative Operations
Performance & Lifecycle Marketing
Creative Direction
Marketing & Creative Operations