UGC Content
Collaborative paid content with 3 creators across Tiktok, Instagram & Facebook
Maximize awareness of Walt Disney World partnership and ensure that investment actually translated to revenue
Creative direction & strategy, brief writing for content creators, on-set direction
25% traffic increase to intended web pages and nearly 40% increase in featured product sales
Aired on Disney+ during key moments over 18 months. Sustained performance across multiple runs with no creative fatigue, maximizing production ROI.
Disney Parks collaboration needed to translate to "Scentsy is something I want in my home" - big perception gap we needed to bridge
Drive awareness through multi-channel storytelling: aspirational CTV, authentic in-park creator content, and relatable at-home UGC
Disney's legal requirements limited messaging flexibility and creative testing, so the visual hooks had to do a lot of heavy lifting
I develop creative strategies that drive business outcomes - whether that's doubling CTR on paid social, launching new products, or building creative workflows that make teams more efficient.
I'm equally comfortable in a brainstorm and a spreadsheet. I can art direct a photoshoot and write a creator brief in the morning, then analyze campaign data and improve project management workflows in the afternoon. I think in systems, but execute with creativity. And I believe the best marketing doesn't just look good - it changes how people think. Through this lens, brand storytelling and performance marketing are really two sides of the same coin.
Currently leading creative strategy at Scentsy while building fun projects on the side.
