Balihoo Tarot Deck
If you’ve ever been to a conference, you know that most of the stuff you pick up at the vendor booths goes straight into the trash the second people get to their hotel rooms.
My goal was to design a leave-behind item that wouldn’t get tossed (at least not right away!)
COMPANY | Balihoo
ROLE | Concept development, illustration & design
SCOPE | Come up with a killer idea for a conference leave-behind and create it! The final order was for 250 copies of this set of tarot-inspired marketing cards.
Creating a custom card holder that stayed shut took a few tries, but in the end it worked like a charm.
The inspiration for a set of tarot cards came from thinking about data as a "magic" insight for local marketing.
The team at Balihoo loved this idea, and we worked together to make the content both clear and clever. From there, I designed the full set of cards along with a folded mini pouch to hold them.
I pitched a handful of ideas for non-boring conference takeaways, and landed on the tarot card concept
I designed the first card and envelope so the client could really start to see the full picture
I designed, mocked up, and iterated until the set felt cohesive and interesting
The client loved the final result (and we loved winning a Silver Rockies Award for this project)!
LESSON LEARNED | With white ink and overprinting, you had better mind the trap.
