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"Garden Recipes" Campaign
Epic Gardening is one of the most well-known brands in gardening thanks to their incredibly influential YouTube channel. I am a content creator in their influencer partnership program, and I pitched a unique collaboration to them based on the idea of "one-pot" gardens to drive awareness of their newly acquired seed offering.
CLIENT | Epic Gardening
ROLE | Creative strategy, illustration, content creation
SCOPE | Paid & organic media across several social media platforms
"Working with Abbi was an absolute pleasure. She was incredibly easy to collaborate with, always open to feedback, and flexible in adapting to our needs. She understood our vision and brought it to life with designs that exceeded our expectations. Everything was delivered on time, and the process was seamless from start to finish."
-Molly Cole, Sr. Influencer Marketing Manager @ Epic Gardening
People love it when you make them feel smart. Making a complicated idea simple is one of my favorite ways to do that.
I get comments daily from people who "wish they had enough space" for a garden, but gardening really doesn't have to take much space at all.
In fact, in just one pot, raised bed, or garden tower, you can grow enough to be proud of!
This content was designed for maximum engagement with a "plant with me" feel, and later posts including stronger CTAs about finding the supplies at Epic Gardening since the series content was primarily returning viewers on the For You page
These ideas were set up as shoppable pins with specific seed recommendations
These didn't do well as Reels or Carousels, so we pivoted to use Stories and those did much better, especially because the products could be linked
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Over 500k organic views with an average 8% engagement rate!
LESSON LEARNED | The same content can perform so differently on each channel, so it's important to test and learn. Leave a little engagement bait by challenging the know-it-alls!
