Idaho Wood Sheds Brand & Web

A brand identity focused on local roots

Idaho Wood Sheds had been operating in the Treasure Valley for over 20 years when we began their brand refresh.

They needed to find a balance between feeling approachable and personal without feeling homemade and unprofessional.

CLIENT | Idaho Wood Sheds

ROLE | Brand & identity, Webflow site

SCOPE | Website, business collateral, ongoing support for design & marketing needs

The opportunity

National chains and other local competitors felt impersonal and dated. The Idaho Wood Sheds experience was highly personal and customized, so I created a brand that reflected that.

I designed a flexible logo system that would show up well and be memorable online and in person.

Whether at a trade show, on the website, on a company truck, or crew apparel, the Idaho Wood Sheds brand is consistent and approachable.

The brand touchpoints

Online

Web and social presence

In Person

Business cards, quote sheets, and more

On the Go

Apparel, truck decals, and tradeshow

The results

The Idaho Wood Sheds brand has stood the test of time and continued to gain brand equity for several years. The owner consistently tells me people comment on the design and website. And, because I set the site up in Webflow with great SEO research, they've dominated local search keywords for years.