Minipantry Brand & Packaging
Minipantry asked me to help prepare them for fundraising with a brand identity and packaging mockups that would appeal to kids and their parents.
Think "Hello Fresh" for kids with cooking kits and easy-to-use ingredients.
CLIENT | Minipantry
ROLE | Brand design & packaging mockups
SCOPE | Full brand guidelines and preparation for fundraising pitches
The founder already was selling at farmer's markets, so my goal was to help get her ready for online DTC sales and hopefully grocery store shelves!
These are microwavable instant cupcakes, made with kids who are sensitive to food dyes in mind. Extra care was put into selecting sprinkles that were just as fun as the artificially dyed version.
With these cupcakes on hand, parents of kids with sensitivities don't need to stress so much about having alternative treats available for special occasions.
One of the big reasons founders have to rebrand is that their logos don't work in a variety of situations and sizes, so maintaining consistency with flexibility is key
Colors, typography, patterns and design elements help round out the brand and solidify the feeling
Showing how the brand could come to life in a variety of digital & physical mediums
A flexible, professional, and whimsical brand that the founder could feel confident in!
